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Fashion - Professional

Crocodile Tears
Hernan Rodriguez
USA

Nominee
Fashion
Professional

"Crocodile Tears"
Advertising image used for a music label, as cover art.

The recipient of over 40 international photography awards in the past four years alone, Including a prestigious Black and White Spider Award in fashion as well as two nominations, Hernan Rodriguez operates a successful studio in the heart of Los Angeles’ San Fernando Valley. There, he juggles a steady roster of commercial, product, and celebrity photography, along with corporate photography, and portraiture for families. He has photographed Luminaries in the music and entertainment arena in both the American and Latin market including Mario Reyes from the Gipsy Kings, and Cristian Castro as well as sports and public figures including five time world champion, Evander Holyfield, Muhammad Ali, Mike Tyson, champions from both the Boston Celtics and St Louis Rams, and comedian Eddie Griffin. He has art directed and photographed advertising campaigns for Guess, Corona , AMA Racing, UnderGear, Tanline CA, Comfort Zone, (to name just a few). His client base spans from EMI Records, CURB Records, Playboy Beverage Inc., and Telemundo. He has also been featured in Studio Photography, Rangefinder, and covers in both PhotoShop User, & Punto magazines as well a Light It Digital Magazine. Hernan has photographed ads for MensWorkout, Exercise for Men, Triathlete Magazine, and Israelli magazine, HDL. Hernan was also accredited with Westcotts Top 100 endorsed professional photographers. Hernan has established himself in the industry as a well respected professional photographer with the full support and sponsorship of industry leaders such as TAMRON USA, Westcott, WACOM, Dynalite and AlienSkin. Amherst Media will be publishing a lighting book covering 75 illustrations of Hernan’s setup due out this fall. Stay Tuned!